By Barbaraella is a Covid-19 love child. During lockdown 1.0, I worked tirelessly to build a vintage clothing community and launch my online marketplace in 2020. Come 2021, I hit the vintage markets seven days a week from Brick Lane to Portobello Road, where I still trade regularly.

We may be newbies to the business, but we are not new to the love of beautifully made clothing and styling. Fashion has always been my first love. I see clothes as a way of showing the world your personality. And getting dressed is a way of telling your story without saying a word.

At By Barbaraella we place importance on creating curated high-end collections to take the guesswork out of vintage. To make it easy for people to see the style, to spot the trend.  My hope is that this accessible approach helps others commit to a circular fashion economy – and to look and feel good doing it.