From styling, to choreographed art direction, to showcasing independent designers, By Barbaraella is becoming the collaborative platform we’ve always dreamt of. We’re starting small, so bear with us.

Whether you’re looking for premimum vintage or need help sourcing for something seriously special, we’ve got you covered.

By Barbaraella is a tribute to my vibrant grandmother Ella. She was a ray of sunshine. Our ethos is inspired by her capacity to simply make you feel good. Here's hoping we're doing her proud.